Roscón de Reyes 2026: The Sweet Symbol of Three Kings Day That Has Risen in Price Again
Roscón de Reyes 2026: The Sweet Symbol of Three Kings Day That Has Risen in Price Again
January 5, 2026 – Tomorrow, January 6, Spain celebrates Three Kings Day (Día de los Reyes Magos), one of the most beloved and deeply rooted holidays, especially for families with children. Tonight, thousands of children will excitedly leave their shoes by the door, awaiting gifts from Melchior, Gaspar, and Balthazar, while streets fill with the magic of parades and sweets. And of course, the star of the table will be the roscón de Reyes.
This sweet ring-shaped bread, flavored with orange blossom and decorated with candied fruit resembling precious gems, has roots in ancient Roman Saturnalia and was later adapted into Christian tradition, symbolizing the crowns of the Magi. Hidden inside are a small figurine (representing the Baby Jesus) and a dried bean: whoever finds the bean traditionally pays for next year’s roscón. Today, most people prefer versions filled with whipped cream, custard, or truffle — a 20th-century innovation that has won over palates.
Prices rise, while quality raises concerns
In 2026, the price of roscón has risen on average by 6.8%, according to consumer associations FACUA and OCU, due to higher costs of eggs, milk, and energy. Price increases vary across supermarkets: Carrefour leads with hikes up to 33%, while Mercadona sees about a 9.5% increase.
OCU analyzed 12 roscónes from major retail chains, and only half passed quality standards. The winner: Carrefour's roscón made with 100% cream (around €9.49 for 750 g), followed by El Corte Inglés and Lidl. Mercadona, one of the most popular options (around €9.30 for 800 g with filling), failed the test due to its use of plant-based fats (palm, coconut, etc.) mixed with cream, though it is praised for good value and improved softness.
Parades: Magic in the Streets
Today, January 5, grand parades take place across Spain. In Madrid, the parade starts at 6:30 PM from Nuevos Ministerios to Cibeles, ending with a circus show and a pyromusical performance. Other cities — Seville, Barcelona, Valencia — also celebrate their most magical night.
Whether artisanal or store-bought, the roscón unites generations through a tradition symbolizing eternal love and royal splendor.
Happy Three Kings Day!